Unemployment Crisis
Intense competition to get a decent job in Korea
Especially females
Introduce and analyze the current policies
Economic, political
Survey
Focus on Economy-related & Political Policies Regarding Women
Women’s Economic Participation by Age Group
Indicates a drastic decrease in women’s economic participation after giving birth
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf
S.K 2010: 0.8Bbbl)
(Iraq’s current total Reserve: 115Bbbl )
The Boarder of EEZ line is still controversial and China and Japan can NEVER give up
중략
Sino-Japanese relations have been established
not only by politics, but also economy.
Economy and Politic in Sino-Japanese relation
have the same commons as an important factor,
and have strong effects on each other
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p
1 Introduction: Amazon.com
Amazon.com is a company founded in 1994, US. The name is from the world’s biggest river. Its logo represents a bent arrow from A to Z, which implies its will to deliver every product in alphabet to its customers. The bent arrow also represents customer’s satisfaction. Amazon.com began its Internet retail store service in 1995. At first, it only dealt with books, f